Owatonna has a population of 26,572 and an estimated 500 stores. With popular stores like Kohl’s, Target and Kottke Jewelers, there are plenty of hidden gems nestled throughout the community. Hidden gems are secret small spots in town that are not commonly visited and fly under people’s radars. They are uniquely personalized to their owners and do not gain the attention they deserve. These hidden gems tend to be charming and alternative like Eatons Books. 

Established in 1984, Eatons Books has been in town for 40 years. The bookstore is owned and operated by Linda Eaton and her family. They have a vast variety of books, ranging across multiple genres. They also have CDs, DVDs, board games and bags. Bringing in books to donate gives customers a 75% discount on their next purchase. 

Google reviewer Mark Jeno said, “It’s such a great little store. There are so many books, something for everyone. Customer service was wonderful.”

Erynn Jenzen, another Google reviewer said, “This store is floor to ceiling books and is a great place to spend a few hours looking! The owner is extremely helpful and knows the place like the back of her hand, so don’t be afraid to ask questions.” 

Book stores often get overshadowed by public libraries because they are cost effective. In the article “Why Independent Bookstores Matter Now More Than Ever,” it covers how independent bookstores directly serve their community and hold a human component which is an important factor of the literary experience. Bookstores are advocates for freedom of speech. With recent book bans, they showcase the hard work of authors from underrepresented communities. 

Small indie businesses like Eatons Books thrive off of community interactions. They provide a friendly and kind environment as well as making customers enjoy the book shopping experience. It is important to support local spots like this because of their key community contributions. Eatons Books is located at 602 N Cedar Ave. They can be contacted at (507) 455-3440.