Flipped around to face the consumer, the protein count has been placed on the front of countless boxes and bags of everyday consumables. From protein bars, to protein pastas, to protein cereal, to even protein water and soda. There has been an overall rise in the use of the word protein, which is now commonly and unconsciously associated with being healthy. Today, it only makes sense for this word to persuade many consumers to purchase a product. With the help of the mainstreaming of lifting weights and the rate of obesity in the United States, protein is the main nutrient that breaks the line determining whether or not the food product will be bought.
OHS Health teacher, Mr. William Blechschmidt said “As a society we become obsessed with body image, a lot of students want to be perceived as strong.” Similar to the low fat foods obsession in the 1990s, the new generation has an obsession of its own. The whole idea is that putting or pointing out protein in products makes them healthier than others.
Protein being the primary building block to growing muscle there is a common misconception that it is all someone needs in order to be in a healthy, fit state. To a point that is true, protein is necessary to sustain a fit body, however nutrients are also important.
There are two different protein sources, incomplete and complete, the difference is the amount of amino acids in which the food holds. Complete sources are animal-based and have all amino acids Incomplete sources are plant-based, more limited and specific to acids.
Believe it or not, most protein bars and shakes are considered to be complete protein sources. However, the real problem is the other ingredients contained. often ultra-processed, lacking micro nutrients, serious amounts of added sugars, preservatives, sweeteners and sugar alcohols. Each one of these ingredients may cause different problems like diarrhea, obesity, bloating, stomach issues, harsh blood sugar fluctuation and even diabetes. Hidden behind the big labels that write “protein-packed,” “low fat,” “20 g protein!” and “Extra energy” are some potential, unnecessary problems. All phrases and words designed specifically to convince consumers it’s healthy, even though it could be far from that. Not to mention these snacks are often seen as a convenience, and are sometimes marketed as a “meal replacement”, despite only having protein as nutrients.
OHS Physical Education teacher, Jerry Eggermont said “The advice I would give young people is to get as much protein intake from natural foods. Get protein from animal based foods, like turkey, tuna, chicken, eggs, yogurt, cheese, red meat… And if a vegan, get plant based protein, like grain, nuts, chick peas, black beans, soy milk, chia seeds. Get as much nutrients from good whole foods and then if you’re not getting enough, make sure you’re educated enough to make a decision on what supplement will provide that need.”
When it comes to protein specific snacks and supplements, utilize them if completely necessary. They aren’t convenient as replacements, rather to fill the gap of daily protein intake. Even then it’s obligatory to make sure you know what you’re eating, that means educating yourself to be a label reader.
The protein obsession most likely won’t stop moving for a while, so it’s best to stay aware of nutrition and to not be fooled by the big numbers on the front of the wrapper or box.
